Does your business need blockchain?

Blockchain can be powerful, but it isn't the right tool for every problem. Here's how to tell whether it fits your idea.

When blockchain helps

• Several parties need to trust shared records without relying on one company to keep them.
• Digital ownership matters, for example tokens, collectibles or certificates that users truly own.
• You want to accept crypto payments from customers around the world.
• Rules should run automatically through smart contracts that everyone can check.

When a normal database is better

If one organisation controls the data and users already trust you, a regular database is faster, cheaper and easier to change.

What a blockchain project involves

Smart contracts, a web app that connects to users' wallets, and a thorough security review. Because deployed contracts are hard to change, testing and audits are essential.

Start small

Many good Web3 products begin as a focused prototype that proves the idea before a full launch.